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Introducing the M|Blog
Welcome to the M|Blog! At Malenke | Barnhart, we’ve long clamored for a company blog–a place where we can all take part in sharing what we know and engaging with our peers, clients and friends to learn...
View ArticleCopy vs. Content
In the print world that we’re so familiar with, there is copy. We know what that is: The words on the printed page. There are the pictures, and then there are the words. Simple. But in the online...
View ArticleCan Social Media Work for the B2B World?
Social media is quite the rage right now, especially in the business world. We never go a day without hearing how another company–big or small–is leveraging social media to grow their business and...
View ArticleSweet Links – Week of 10/25/2010
HTML5-compatible video on the Web, October 2010: http://blog.mefeedia.com/html5-oct-2010 Preview of Adobe’s Edge prototype tool for HTML5:...
View ArticleSweet Links – Week of 11/8/2010
How content strategy, IA, and technology play a part in CMS selection and design: http://www.alistapart.com/articles/strategic-content-management/ We’re not quite sure what to make of this one, but...
View ArticleUncovering Your Brand Story
Like a person, every brand has a story to tell. This fact recently came to light for me when writing new Malenke | Barnhart brand messaging. Brand stories emerge on a micro level as tales about the...
View ArticleSweet Links – Week of 1/3/2011
If an App Is Your Content Strategy, You Are Doomed Bloomberg takes a look at newspapers and magazines that considered the iPad their savior. Storyboarding iPad Transitions Greg Nudelman walks through...
View ArticleWhat IS a content strategy?
Is it a service, or series of services, that gets tacked on to copywriting or information architecture? Is it a mindset that promotes designing stuff with users and content in mind? Is it just the...
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